If you’re running a nightclub business, you should know by now that it takes more than just selling alcohol to any individual who walks through the door. To get consumers to stay, enjoy, and return to your events, you must ensure your venue is as appealing as possible. But even so, you can only go so far with visuals – you need to incorporate an efficient marketing strategy.

One way to do this is to integrate video marketing into your advertising plan. Livestreams create an effective way to enhance overall sales, generating more social media followers and a more straightforward way to promote your new services and products to a broader audience base. With video, you can use the technique of building trust – which is critical for nightclubs and other venues within the hospitality industry.

What kind of platforms should you use?

One popular platform in video marketing is BarGlance. BarGlance offers nightclub owners the chance to showcase their company to a global audience. People can view live video feeds on the majority of electronic devices, including the most popular ones (Android and iOS).

You can use other platforms for live streaming too. YouTube Live and Instagram Live are both relatively popular and entertaining for followers to engage with, while Facebook also offers this feature. You should consider using multiple other channels like Periscope, Twitch, and Twitter to reach an increased number of potential consumers.

How can you start using videos to increase sales?

You can use many different techniques in live video marketing to start driving your sales for your nightclub business today. Take a look below for ideas!

Make your audiences aware of your latest events

Since streaming platforms allow you to celebrate hours of nightclub entertainment, operation, and other essential details, there is no reason for not keeping your consumers updated with the relevant information!

Livestream your events

If you put on exciting events in your nightclub, you immediately have some content to share which is very relevant and current. It would be best to consider streaming every event or party you host to generate extra hype around your venue.

Offer a few discounts or rewards

You may be able to benefit by offering discounts and rewards to your consumers via a social media platform. These types of offers are sure to draw in customers who may need a bit of persuading to attend your venue.

Show off your company in style

Livestreams can be fantastic for showing off your company’s amenities and unique features, which viewers may not have otherwise known about. Special camera capture features include live bands, rooftop terraces, outdoor bar areas, and other Insta-worthy spots.

Hopefully, you now have a little more of an idea about how you can start incorporating video into your marketing strategy to bring more business to your nightclub!